Rox's idea was born in 2018 with the aim of revolutionizing the Italian fintech market. With a solid foundation of IT specialist knowledge as a starting point, it was decided that his job would be to meet the country's growing demand for technological innovation.

Even before its creation, Rox's operating partners entered into agreements and collaborations with strategic companies in the sector (Nexi, Snai, Payrexx). This allowed the company to immediately carve out its space within the fintech ecosystem.

The firm took a turn in early 2021, when one of its founders left the board of directors and founded a new accounting management company. From this event a fundamental collaboration was born for Rox, which led her to look out on various technological integration projects for automation, artificial intelligence and corporate analytics.